I was just wondering around our local Costco and found out all the rumors are true. They ares selling Sage, that's right, Sage Ones for a huge markdown. If I were a small fly shop I would be outraged, as Sage sets the price for these rods and you have to sell them at that price. The local Shops have to sell these same rods for $750. Just like everything else, I guess Fly Shops are destined to follow--no more ma and pa stores, just the big discounters.